Built for South African creators
A new way for South African creators to earn from content. Brands fund campaigns. You create, post, and get paid for qualified views.
R12 to R35 per 1,000 qualified views.
On campaigns you're accepted onto, paid in rand.
Waitlist open · No campaigns have run yet.
The first ones go to the list.
Local creativity.
Made for the platforms you're already on.
SOUTH AFRICA / EST. 2026
What TikTok pays South African creators for views. South Africa is not in the Creator Rewards Programme.
TikTok programme eligibilitySouth African social media user identities — about 44.9% of the population. Identities, not people.
DataReportal, October 2025Average daily social media use in South Africa. Second only to Kenya.
DataReportal, October 202501 How it works
Brands never pay creators directly. create receives the budget, contracts every creator itself, counts what qualifies and pays them. One clear process, from brief to payout.
01 / THE BRIEF
A brief, a budget and a rate per 1,000 qualified views. One supplier, one invoice.
02 / THE CONNECTION
We contract creators, check what qualifies and handle every creator payout.
03 / THE RETURN
You post from your own account. Qualified views become earnings, paid in rand.
You must be 18 or older, South African, and the bank account has to be in your own name. We check your ID and your account once, not every campaign.
You will connect the accounts you post from. We will only read public view counts on the videos you submit — no posting, no messaging, no changes. This integration is not built yet.
Each brief carries the rate, the deadline, the cap the campaign sets per post, and exactly what you may and may not say. You accept it, or you decline it.
The disclosure is not optional — South African advertising rules require it and a post without it doesn't qualify. It has to be visible without tapping “more”.
Above the fold, not after it. A disclosure a viewer has to tap to see is not a disclosure, and the ruling lands on the brand.
Earnings become payable 14 days after the campaign ends. You ask to be paid from R150 in cleared earnings. Standard EFT to a South African bank account is free and clears within two business days. Same-day costs a flat R15, on cleared earnings of R500 or more. Your first payout is capped at R500 until your account is 30 days old, then R5,000 a day. Anything you never claim is paid out automatically after 60 days. We never take a percentage of your earnings.
You set the product, the message, the claims that may and may not be made, and the categories you will not appear beside.
You pay create, never a creator. One supplier on your vendor master, one purchase order, one invoice, whether the campaign runs with six creators or sixty.
No #ad, no qualifying views. Enforced, not requested.
Every video link, with the qualified view count counted against it, and what each one cost you.
You are buying qualified views. Budget that did not buy any is returned to you — we do not keep it and we do not roll it forward without being asked.
02 For creators
No follower minimum. We pay for views, not followers — a 4,000-follower account that regularly does 200,000 views is worth more to a campaign than a 200,000-follower account that does 4,000.
03 For brands & agencies
You fund a campaign. South African creators post. You pay for qualified views that actually landed, and undelivered budget is refunded within 15 business days.
04 Explore your earnings
No campaigns have run. No creators have been paid. This specimen illustrates the maths, not a result we're claiming.
createmedia.co.za
Payout advice · specimen
Paid out under the R500 first-payout cap for your first 30 days, and R5,000 a day after that. Earnings become payable 14 days after the campaign ends.
Earnings depend on campaigns you're accepted onto and the views those posts actually get. Every campaign has a cap per post. Nothing here is a guarantee of income.
Choose a campaign type and a view count to explore the published creator rates.
05 Rates
We make our margin on the difference between what a brand pays and what a creator earns, and we publish both numbers. There is no platform fee on views. The rate you see is the rate you pay per 1,000.
You supply footage you already own. Creators edit and post it.
R15,000 at this rate → 1,000,000 qualified views
Creators film themselves from your brief. You keep the videos.
R15,000 at this rate → 333,000 qualified views and about 25 videos you keep. We budget about 13,300 qualified views per video.
We write the brief, cast the creators and run approvals.
An add-on to either rate above. It does not change what a creator earns.
Paid per click, coupon redemption or install.
In development · 2027
Undelivered budget is refunded within 15 business days.
06 Good questions
The rates, the rules, and what happens next.
“You've run zero campaigns and you want my money upfront.”
We have run zero campaigns. That is why a pilot starts at R7,500 with no retainer, why we contract every creator ourselves instead of introducing you to thirty of them, and why undelivered budget is refunded within 15 business days. You are risking R7,500 to find out, not a retainer.
“Forty creators means forty vendors through procurement.”
One supplier, one purchase order, one invoice. Every creator contracts with us, not with you.
“We paid upfront last time and the post flopped.”
You pay per qualified view. A flop costs you less, and what the campaign doesn't deliver comes back to you.
“A creator didn't disclose and we got the complaint.”
No #ad, no qualifying views. The disclosure requirement is in the brief a creator accepts before they post.
“Briefing to live takes six weeks.”
You brief us directly. There is no agency cycle in the middle. We have not run a campaign yet, so we are not quoting you a turnaround.
“Global platforms give us American-sounding content.”
Creators here, in the languages people actually speak. That is the whole reason this exists.
Some of those have the biggest budgets in the country. We're still saying no.
07 Join the waitlist
We're opening with five campaigns. Creators on the list get first access. Brands get a pilot slot and a call with the founder.
Choose creator or brand in the form below.
createmedia.co.za collects your name, email, platform handle and audience size for one purpose: to contact you about campaigns and to tell you when we open. Supplying it is voluntary and you can decline — we then have no way to contact you. The form is hosted by Tally, an operator outside South Africa, so your details are transferred cross-border under POPIA section 72. You may ask to see, correct or delete what we hold at any time. The full privacy notice is being prepared for publication.
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