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Built for South African creators on TikTok, Reels and YouTube Shorts

fig. 01 · the create mark · illustration

Views in. Rand out.

A new way for South African creators to earn from content. Brands fund campaigns. You create, post, and get paid for qualified views.

R12 to R35 per 1,000 qualified views. On campaigns you're accepted onto, paid in rand.

Join the waitlist For brands

Waitlist open · No campaigns have run yet. The first ones go to the list.

i. The market

R0

What TikTok pays South African creators for views.

South Africa is not in TikTok's Creator Rewards Programme, so there is no view-based payout here. That is the gap create is built for.

TikTok programme eligibility

29.1m

South African social media user identities — about 44.9% of the population. Identities, not people.

DataReportal, October 2025

3h 41m

Average daily social media use in South Africa. Second only to Kenya.

DataReportal, October 2025

Local creativity. Made for the platforms you're already on: TikTok, Instagram Reels and YouTube Shorts.

ii. How it works

Good content. A clear way to get paid.

Brands never pay creators directly. create receives the budget, contracts every creator itself, counts what qualifies and pays them. One clear process, from brief to payout.

  1. 01 · the brief

    Brands fund.

    A brief, a budget and a rate per 1,000 qualified views. One supplier, one invoice.

  2. 02 · the connection

    create connects.

    We contract creators, check what qualifies and handle every creator payout.

  3. 03 · the return

    Creators earn.

    You post from your own account. Qualified views become earnings, paid in rand.

fig. 02 · views in. Only qualified views go through.

Counts as a qualified view

  • Public views on a video you posted from your own connected account
  • Posted after the campaign brief was accepted
  • Carrying the campaign hashtag and a visible #ad disclosure
  • Still live and public at the end of the hold period
  • Counted by TikTok, Instagram or YouTube themselves, not by us

Doesn't count — and may end your account

  • Bought, botted, incentivised or pod-driven views
  • Someone else's edit, or a video you didn't make
  • More than one account per person or per ID number
  • A bank account that isn't in your own name
  • Paid boosting, unless the campaign specifically allows it
  • Deleting or hiding the post before the hold period ends

The two journeys

Five steps on each side. Printed in full.

For creators

  1. 01

    Sign up and verify

    You must be 18 or older, South African, and the bank account has to be in your own name. We check your ID and your account once, not every campaign.

  2. 02

    Connect TikTok, Instagram or YouTube

    You will connect the accounts you post from. We will only read public view counts on the videos you submit — no posting, no messaging, no changes. This integration is not built yet.

  3. 03

    Accept a campaign and read the brief

    Each brief carries the rate, the deadline, the cap the campaign sets per post, and exactly what you may and may not say. You accept it, or you decline it.

  4. 04

    Post it with #ad, and submit the link

    The disclosure is not optional — South African advertising rules require it and a post without it doesn't qualify. It has to be visible without tapping “more”.

    Above the fold, not after it. A disclosure a viewer has to tap to see is not a disclosure, and the ruling lands on the brand.

  5. 05

    Get paid

    14-day hold — we check for bought views
    • Earnings become payable 14 days after the campaign ends.
    • You ask to be paid from R150 in cleared earnings.
    • Standard EFT to a South African bank account is free and clears within two business days.
    • Same-day costs a flat R15, on cleared earnings of R500 or more.
    • Your first payout is capped at R500 until your account is 30 days old, then R5,000 a day.
    • Anything you never claim is paid out automatically after 60 days.
    • We never take a percentage of your earnings.

For brands & agencies

  1. 01

    Brief

    You set the product, the message, the claims that may and may not be made, and the categories you will not appear beside.

  2. 02

    Fund the campaign

    You pay create, never a creator. One supplier on your vendor master, one purchase order, one invoice, whether the campaign runs with six creators or sixty.

  3. 03

    Creators post with #ad

    No #ad, no qualifying views. Enforced, not requested.

  4. 04

    Qualified views are reported

    Every video link, with the qualified view count counted against it, and what each one cost you.

  5. 05

    Undelivered budget comes back

    Refunded within 15 business days

    You are buying qualified views. Budget that did not buy any is returned to you — we do not keep it and we do not roll it forward without being asked.

iii. Who it's for

Creators and brands. One set of numbers.

for creators

Make what you love. Make it count.

No follower minimum. We pay for views, not followers — a 4,000-follower account that regularly does 200,000 views is worth more to a campaign than a 200,000-follower account that does 4,000.

  • R12 per 1,000 qualified views on clipping campaigns, R35 on original UGC.
  • Joining is free and no percentage is ever taken off your earnings.
  • 18 or older, South African, bank account in your own name.
Join as a creator

for brands & agencies

Local voices. Measurable value.

You fund a campaign. South African creators post. You pay for qualified views that actually landed, and undelivered budget is refunded within 15 business days.

  • Pilots from R7,500, no retainer, about two weeks. On a clipping campaign that is roughly 15 to 30 creators, or 30 to 50 from R15,000.
  • One supplier, one purchase order, one invoice — we contract and pay every creator ourselves.
  • No #ad, no qualifying views. Enforced, not requested.
Book a pilot slot

Choose “I am a brand” in the form.

iv. Rates

Clear rates. Both sides, in the open.

  • We make our margin on the difference between what a brand pays and what a creator earns, and we publish both numbers.
  • There is no platform fee on views.
  • The rate you see is the rate you pay per 1,000.

edition i of iv

Clipping.

You supply footage you already own. Creators edit and post it.

brand pays R15 − margin R3 = creator earns R12

per 1,000 qualified views

R15,000 at this rate buys 1,000,000 qualified views.

fig. 03 · the mark, polished

edition ii of iv

Original UGC.

Creators film themselves from your brief. You keep the videos.

brand pays R45 − margin R10 = creator earns R35

per 1,000 qualified views

R15,000 at this rate buys 333,000 qualified views and about 25 videos you keep. We budget about 13,300 qualified views per video.

fig. 03 · the mark, satin

edition iii of iv

Managed campaign.

We write the brief, cast the creators and run approvals.

brand pays + R7,500

per campaign, or 10% of the campaign budget, whichever is greater

An add-on to either rate above. It does not change what a creator earns.

fig. 03 · the mark, enamel

edition iv of iv

Performance-based.

Paid per click, coupon redemption or install.

2027

In development · 2027

Drawn in outline on purpose: it is not built yet, so it has no rate here.

fig. 03 · the mark, in outline

Undelivered budget is refunded within 15 business days.

No VAT is charged, and none is recoverable.

createmedia.co.za is not a registered VAT vendor. No VAT is charged on this rate and no VAT is recoverable in respect of it. This rate is quoted on a VAT-exclusive basis in terms of the Master Services Agreement.

The R12 and R35 creator rates are what reaches a creator's account.

A view count is not a South African.

TikTok, Instagram and YouTube report how many times a video was viewed — not who viewed it, not where they were, and not whether the same person viewed it twice. A view count is not a person, it is not reach, and it may include repeat views. We never sell a brand South African views on the basis of a public view count. Where a brand needs to know the audience was local, we ask for the creator's platform insights.

v. The specimen

See what your views could earn.

No campaigns have run. No creators have been paid. This specimen illustrates the maths, not a result we're claiming.

createmedia.co.za

Payout advice · specimen

CampaignEXAMPLE BRAND · 001
Campaign typeClipping
Posts approved3
Qualified views250,000
Avg views per post83,333
Rate per 1,000R12.00
Cap per postset by each campaign
Platform feeR0.00
Payout fee (EFT)R0.00
Net to your accountR3,000.00

Paid out under the R500 first-payout cap for your first 30 days, and R5,000 a day after that. Earnings become payable 14 days after the campaign ends.

Specimen. The maths, not a result.

Earnings depend on campaigns you're accepted onto and the views those posts actually get. Every campaign has a cap per post. Nothing here is a guarantee of income.

Why there is no result here.

We have run no campaigns, so we have no campaign results, no creator earnings screenshots and no client list to show you. When the first pilot runs, those become facts and they go on this page. Until then this is a blank form, correctly filled in.

vi. Good questions

Know where you stand.

The rates, the rules, and what happens next.

Is this actually free for creators?
Yes. We're paid by the brand, not by you. R12 per 1,000 qualified views means R12 reaches your account. Our margin is the gap between what the brand pays us and what we pay you, and both numbers are published on this page. A flat R15 applies only if you choose same-day payment instead of the free standard one.
How many followers do I need?
None in particular. We pay for views, not followers. You do need to be 18 or older, in South Africa, with a bank account in your own name.
Why does it take 14 days to get paid?
Because people buy views. The hold gives us time to check view velocity, engagement patterns and duplicate uploads before money moves. It also means the creators doing it properly aren't funding the ones who aren't. Brands fund the campaign before it goes live. What we owe you is our own debt to you.
What happens to earnings I never claim?
After 60 days we pay them to you automatically, and we tell you before and after we do it. We don't keep unclaimed earnings and we don't expire them.
What does createmedia.co.za do with my data?
We collect your ID details to verify you're a real adult, your bank details to pay you, and public view counts on videos you submit. We process it under POPIA, we don't sell it, and you can ask for it back or deleted. Our full privacy notice and PAIA manual are being prepared for publication.
Do I have to put #ad on everything?
On every paid post, yes. The Advertising Regulatory Board's Appendix K requires a clear, prominent disclosure of any material connection between a creator and a brand, and it has to be visible without tapping “more”. A post without it doesn't qualify for payment.
I'm a brand — what does a pilot look like?
R7,500 to R15,000, one brief, roughly 15 to 30 creators at the floor, TikTok, Instagram Reels and YouTube Shorts, running about two weeks. You fund it upfront, approve or reject every submission, and get a report with every video link and the qualified view count against each one. Undelivered budget is refunded within 15 business days.
Is tax deducted from my earnings?
No. Creators on create are independent contractors, so you're responsible for declaring your own income to SARS. We'll give you an annual earnings statement so you can do it properly.

Brand questions, answered straight.

“You've run zero campaigns and you want my money upfront.”
We have run zero campaigns. That is why a pilot starts at R7,500 with no retainer, why we contract every creator ourselves instead of introducing you to thirty of them, and why undelivered budget is refunded within 15 business days. You are risking R7,500 to find out, not a retainer.
“Forty creators means forty vendors through procurement.”
One supplier, one purchase order, one invoice. Every creator contracts with us, not with you.
“We paid upfront last time and the post flopped.”
You pay per qualified view. A flop costs you less, and what the campaign doesn't deliver comes back to you.
“A creator didn't disclose and we got the complaint.”
No #ad, no qualifying views. The disclosure requirement is in the brief a creator accepts before they post.
“Briefing to live takes six weeks.”
You brief us directly. There is no agency cycle in the middle. We have not run a campaign yet, so we are not quoting you a turnaround.
“Global platforms give us American-sounding content.”
Creators here, in the languages people actually speak. That is the whole reason this exists.

Categories we don't carry

  • Gambling and sports betting
  • Alcohol
  • Tobacco
  • Vapes
  • Political parties and campaigns
  • Medicines, health supplements and health claims
  • Forex and crypto signals
  • Adult content
  • Weapons
  • Anything aimed at under-18s

Some of those have the biggest budgets in the country. We're still saying no.

vii. Join the waitlist

Get in first.

We're opening with five campaigns. Creators on the list get first access. Brands get a pilot slot and a call with the founder.

Choose creator or brand in the form.

Before you fill this in

You must be 18 or older, South African, and the bank account has to be in your own name.

createmedia.co.za collects your name, email, platform handle and audience size for one purpose: to contact you about campaigns and to tell you when we open. Supplying it is voluntary and you can decline — we then have no way to contact you. The form is hosted by Tally, an operator outside South Africa, so your details are transferred cross-border under POPIA section 72. You may ask to see, correct or delete what we hold at any time. The full privacy notice is being prepared for publication.

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